Can HubSpot actually integrate with Shopify?
If you’ve ever heard about HubSpot but never used the SaaS, you’ll have likely heard the phrase inbound marketing thrown around before. You may be aware that it is an all in one marketing platform which lets you optimise content, and nurture leads until they convert to customers. Tools like tracking and analytics let you create content to fit where a customer is on their journey to becoming a customer.
It grew massively in popularity due to its ability to keep a sales team updated with information on which of a companies resources it’s leads are consuming, giving valuable data to turn a lead into a customer. These are just a few reasons why HubSpot has steadily grown in popularity over the last decade among sales and marketing departments. HubSpot remains popular probably in part to its insistence on staying current, it is continuously adding new features and functionality; including the ability to integrate other platforms, including WordPress.
Until recently, the eCommerce platform Shopify could not be integrated with HubSpot. So most Shopify merchants carry on unaware that the two platforms could be integrated. If your company is eCommerce based and you are already using Shopify, let's look at why integrating Shopify with HubSpot may make sense for you.
But first, are using Shopify already to power your eCommerce store?
Five Reasons Why You Should Be Using Shopify to power your eCommerce website
There are quite a few reasons why your eCommerce store could benefit from being built on Shopify, but let's narrow it down to the most important.
It's Easy to Use.
Probably the biggest reason for Shopify's continued popularity is its ease of use. It has an uncomplicated dashboard which lets you point and click your way through managing your digital store. Themes make it simple to build and maintain a store that can be as brand-specific as you want it.
Shopify has a feature that has become a welcome tool to eCommerce retailers; it targets abandoned checkouts and sends a reminder email to customers and can be set in increments of one, six, ten, or twenty-four hours. It also allows you to customise the email being sent and will enable you to add enticements like a discount code to be applied to the item in the cart. Abandoned checkouts have long vexed eCommerce retailers, and Shopify gives you a greater chance to turn checkout abandonment into conversions.
All Shopify plans include a no-cost SSL certificate, and your store runs through HTTPS. These features let your customers know that their personal data will remain secure. SCA compliance is an out of the box feature, so there should be no worries about rejected transactions. Security is a key factor in building long term brand loyalty and it allows merchants big and small to lean into Shopify’s focus on keeping the platform up-to-date.
Accelerated Mobile Payments
Shopify also allows you to take card payments directly on your company's site. A customer leaving your website to complete their transaction on a third-party payment provider like PayPal is no longer necessary. Shopify allows you to integrate accelerated mobile payments right into your checkout through many payment providers including PayPal Express, Apple Pay and Google Pay. Shopify payments is an effortless way to accept card payments straight to your eCommerce site.
Shopify has twenty-four hour, seven days a week customer support that can be reached through chat, email or via phone. If you choose to call customer support, you have to stay in a queue, forced to listen to garish hold music, but you are given the option of being called back which means you don't have to lose time that could be used on more productive pursuits.
Benefits That Shopify Websites Get From Integrating HubSpot.
There are lots of reasons for using both Shopify and HubSpot however, let's deal with the main ones which are pertinent to eCommerce merchants.
Your Tools and Data All in One Place.
The customer order data from Shopify syncs flawlessly with HubSpot reporting tools and smart lists allowing to get really clever with the customer segments you create. Whenever new data about a customer is gathered by Shopify, such as customer details or even which pages known customers visit, it is automatically tracked in HubSpot. These features allow you to determine what channels and content are making the biggest impact on your customers and which are not. These characteristics let you better tailor the customer experience in order to increase conversions. You can also better learn who your company's core customers are and what it is they want and expect from your eCommerce store.
No More One and Done Customers.
Automatic and personalised communications can be sent to customers in order to connect with them and build brand loyalty. You’re probably already sending an email every time a customer makes a purchase that thanks them for being your customer. With HubSpot you can send a welcome email series after a customer's first purchase that not only thanks them but spells out your brand in detail and invites them to join your tribe.
These automated email sequences allow you to engage with your customers not only through welcome sequences but allow you to automate:
- Educating the customer
- Abandoned Cart - which expands on the single email sent via Shopify
- Purchase reminders
- Re-engagement sequences and more.
With perhaps the most important sequence emails being triggered by customer behaviour such as viewing a duvet in a site’s bedroom store; this action can trigger sending emails to the customer on related subjects such as bed sheets and pillowcases. These kinds of insightful and timely messages are likely to resonate with your customers and grow brand loyalty.
Securing your future with better SEO
I get asked a question a lot “What’s the main reason why eCommerce businesses fail?” and it’s generally a question I hear from people who are either on the verge of start-up, or are on the verge of investing serious money into their marketing. The answer is, of course, a simple one, “If people don’t know you, they can’t buy from you”
Coming in hot on the heels of the previous question is normally a variation on “how do I get first page on Google?” and again thankfully the answer is a simple one to comprehend. You get found by more people by embarking on an aggressive SEO (search engine optimisation) campaign, something which HubSpot allows you do accomplish at true scale, and with a systematic and efficient approach.
And what about email marketing?
Building customer loyalty and brand identity with email marketing in conjunction with deep automation is a powerful feature in the eCommerce locker. which combines Shopify with HubSpot to give you the best of the two platforms and will yield favourable results.
When targeted emails are combined with high search engine rankings, and a customer experience focused website, you have the pieces to build a long-term relationship with your customer. Meeting them wherever they are in their journey with contextually relevant information for them to consume prior to making a purchase.
So, should you do it?
If you’re at the stage where you’re seeking growth and expansion then proceeding down this route is a sound choice. If however, before you proceed, can you answer the following questions?
- “What are your SMART goals for website traffic, traffic to add-to-cart and add-to-cart to conversion?
- “What is the expected effect on hitting these goals in the health of your business?
- “Have you already accounted for an increase in your marketing budget to drive the increased results you seek?”
If he answer to the above is anywhere from “not a clue” to a vague answer and a shrug of the shoulders then we probably need to chat so I can help you define these.
If you’re not the speaking type, read up on setting business SMART goals, the page features a handy video example and a free download of a calculator you can use.
A note of caution, HubSpot requires a paid for professional onboarding onto it’s platform to ensure its users have the best experience with the software as possible. Generally speaking, choosing a HubSpot Agency Partner such as Xune gives you a little more bang for your buck as rather than a hand-holding through he process, we can actually get under the hood and make sure the integration of your HubSpot account with Shopify account is smooth and even deliver your very first campaign!
I believe in creating time. Time for myself in the form of a business I can run from anywhere. Time for our clients and potential customers who seek to avoid decision fatigue and know that they have a team of enthusiastic marketers who are in their corner, fighting just as hard to make their business as successful as they are. Simply, I take complex marketing techniques, simplify and then automate them.